For the Set Before You Bet campaign, I led the animation and asset rollout across digital, social, and in-venue environments, delivering a cohesive suite of creative materials. This included designing the full digital advertising suite, social media assets, and print collateral for in-venue placements, ensuring consistency across all touchpoints. I produced multiple animated executions—60, 15, and 6-second versions—adapted into various formats to suit different platforms and media requirements. Working closely with key stakeholders throughout the process, I translated campaign objectives into clear, engaging visual outcomes, balancing creative impact with accessibility and effectiveness to deliver a high-quality, integrated campaign.